CENDY APRILIA SETIANTI

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.99

Achievement Summa Cum Laude

THESIS TITLE ANALYSIS OF EWOM CREDIBILITY ANTECEDENTS ON TWITTER AND THEIR IMPACT ON BRAND IMAGE AND ONLINE PURCHASE INTENTION OF LOCAL SKINCARE PRODUCTS