AGETHA CELIA

2201867475

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE ANALYSIS OF SEGMENTING, TARGETING, POSITIONING (STP) AND BRANDING ON THE COMMITMENT OF NEW STUDENT RECRUITS TO STUDY AT POLITEKNIK MANUFAKTUR ASTRA (POLMAN ASTRA)