PATRICIA HILDA TANTI

2201918526

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE EFFECT OF SOCIAL MEDIA USAGE AND ELECTRONIC WORD OF MOUTH (E-WOM) ON CONVICTION AND ITS IMPACT ON PURCHASE INTENTION AND CUSTOMER LOYALTY: THE ROLE OF BRAND REPUTATION AS MODERATOR