ERNI AGUSTINA

2201918886

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Malang

THESIS TITLE THE INFLUENCE OF PERCEIVED SOURCE HOMOPHILY ON PERCEIVED SOURCE CREDIBILITY AND ATTITUDE TOWARD UGC AND ITS IMPACT ON PURCHASE INTENTION AND E-WORD OF MOUTH OF OFD CONSUMERS IN JAKARTA