ELVIN

2201919125
Degree Strata 1
Program/Study Program Business Management (PJJ)
Faculty/School BINUS Online Learning
THESIS TITLE THE EFFECT OF SOCIAL MEDIA USAGE AND ELECTRONIC WORD OF MOUTH (E-WOM) ON CONVICTION AND ITS IMPACT ON PURCHASE INTENTION AND CUSTOMER LOYALTY: THE ROLE OF BRAND REPUTATION AS MODERATOR
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