PUTRI FERNANDA

2201919541

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Palembang

THESIS TITLE THE EFFECT OF CELEBRITY ENDORSEMENT, CONSUMER PRECEPTION OF QUALITY AND BRAND LOYALTY ON PURCHASE INTENTION OF SKINCARE PRODUCT AMONG GEN Z IN DKI JAKARTA