RAHMAT ILAHI

2201925001
Degree Strata 2
Program/Study Program MM (Management)
Faculty/School BINUS Business School Master Program
THESIS TITLE ANALYSIS OF THE INFLUENCE OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORDS OF MOUTH ON PURCHASE INTENTION AMONG BINA NUSANTARA UNIVERSITY STUDENTS CLASS OF 2022 THROUGH BRAND EQUITY AS A MEDIATING VARIABLE
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