HARDI MARINGAN ADRIANANDA

2201925033

Degree Strata 2

Program/Study Program MM (Management)

Faculty/School BINUS Business School Master Program

THESIS TITLE ANALYSIS OF THE INFLUENCE OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORDS OF MOUTH ON PURCHASE INTENTION AMONG BINA NUSANTARA UNIVERSITY STUDENTS CLASS OF 2022 THROUGH BRAND EQUITY AS A MEDIATING VARIABLE