SIN LI

2201925973
Degree Strata 2
Program/Study Program Communication
Faculty/School BINUS Graduate Program
Campus BINUS
@ Kemanggisan Campus
GPA 3.95
Achievement Summa Cum Laude
THESIS TITLE The Influence of BTS and Blackpink as Tokopedia Brand Ambassadors, Advertising, and eWOM on the Impulse Buying Behavior of Tokopedia Consumers

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