ENDA PANGGATI

2240003794

Degree Strata 3

Program/Study Program Doctor of Research in Management

Faculty/School BINUS Business School Doctoral Program

DISSERTATION TITLE THE ROLE OF DIGITAL INFLUENCER AND DIGITAL ADVERTISING CAPABILITIES IN BUILDING CONSUMER ATTITUDE TOWARD DIGITAL ADVERTISING AND ITS IMPACT ON PURCHASE INTENTION: COMPARISON STUDY BETWEEN BEFORE AND DURING COVID-19 PANDEMIC