enda panggati

2240003794
Jenjang Strata 3
Program Doctor of Research in Management
Fakultas BINUS Business School Doctoral Program
Judul Disertasi THE ROLE OF DIGITAL INFLUENCER AND DIGITAL ADVERTISING CAPABILITIES IN BUILDING CONSUMER ATTITUDE TOWARD DIGITAL ADVERTISING AND ITS IMPACT ON PURCHASE INTENTION: COMPARISON STUDY BETWEEN BEFORE AND DURING COVID-19 PANDEMIC
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