FASYA AZANI

2301854183

Degree Strata 1

Program/Study Program Marketing Communication

Faculty/School Faculty of Digital Communication and Hotel & Tourism

THESIS TITLE THE INFLUENCE OF ELECTRONIC WORD-OF-MOUTH AND CELEBRITY ENDORSER IN BUS REVIEW CONTENT ON MAS ARKAN'S YOUTUBE CHANNEL ON INTEREST IN USING AKAP BUS TRANSPORTATION (STUDY ON MAS ARKAN'S INSTAGRAM FOLLOWERS)