AMANDO ANTONIO ADIPUTRO

2301864234

Degree Strata 1

Program/Study Program International Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF SOCIAL MEDIA CONTENT, GOSIP (GENERAL ONLINE SOCIAL INTERACTION PROPENSITY), AND COBRAS (CUSTOMERS' ONLINE BRAND-RELATED ACTIVITIES) IN INCREASING PURCHASE INTENTION OF PT INDOMOBIL FINANCE INDONESIA'S SOCIAL MEDIA FOLLOWERS