RIMA YUSIANA ARIANI

2301864392

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BBS Undergraduate Program

THESIS TITLE THE EFFECT OF CHANNEL SERVICE CONFIGURATION AND INTEGRATED INTERACTION ON CUSTOMER ENGAGEMENT AND THE EFFECT OF CUSTOMER ENGAGEMENT ON POSITIVE WORD-OF-MOUTH AND REPURCHASE INTENTION IN THE BAKERY AND PASTRY INDUSTRY