SHERYL ESFANDIANY HERMANTO

2301869260

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BBS Undergraduate Program

THESIS TITLE BUSINESS DEVELOPMENT OF CEMIIZO WITH THE APPROACH OF ANALYZING THE INFLUENCE OF UTILITARIAN VALUE, HEDONIC VALUE, AND SOCIAL VALUE ON CONTINUOUS PURCHASE INTENTION THROUGH TRUST IN STREAMER AND TRUST IN PRODUCT ON LIVE STREAMING