NOVI LESTARI TANTI

2301870994

Degree Strata 1

Program/Study Program Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE EFFECT OF ADVERTISEMENT ON PURCHASE INTENTION WITH BRAND CREDIBILITY, BRAND EQUITY, AND BRAND REPUTATION AS MEDIATING VARIABLE (CASE STUDY: USER OF E-COMMERCE ZALORA IN JABODETABEK)