HANS ADI KURNIAWAN

2301874790

Degree Strata 1

Program/Study Program International Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE THE INFLUENCE OF SALES PROMOTION AND EMOTIONAL BRAND ATTACHMENT TOWARDS POST-PURCHASE COGNITIVE DISSONANCE WITH MEDIATING VARIABLE OF IMPULSE BUYING BEHAVIOR (CASE STUDY: PT MAKOTA DISTRIBUSI ASIA)