GILBERT KYLE

2301880276

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE IMPACT OF SOCIAL MEDIA INFLUENCERS, ELECTRONIC WORD-OF-MOUTH AND PRODUCT DESCRIPTION ON PURCHASE INTENTION OF INDONESIAN CONSUMERS DOMICILED IN JAKARTA AND TANGERANG ON BEAUTY PRODUCTS (BRAND XYZ)