CALVIN WELLEM

2301883896

Degree Strata 1

Program/Study Program International Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF THE IMPACT OF KOREAN ENTERTAINMENT (BRAND AMBASSADOR) WITH THE VISCAP MODEL ON PURCHASE INTENTION BASED ON BRAND IMAGE IN THE GENERATION-Z AND PERCEPTUAL MAPS ON THE INSTANT NOODLE MARKET IN JAKARTA