MELISSA NURTANIO

2301886954

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE MEDIATING ROLE OF GREEN BRAND TRUST: THE EFFECT OF GREENWASHING AND GREEN BRAND IMAGE ON GREEN BRAND EQUITY, A CASE STUDY OF GADGET USERS OF BRAND XYZ IN PRIVATE UNIVERSITIES IN SOUTH TANGERANG