TIFFANY

2301889016

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE IMPACT OF UNCERTAINTY AVOIDANCE AND COLLECTIVISM ON GEN Z IMPULSE BUYING DECISION IN SOCIAL COMMERCE LIVE STREAMING WITH PERCEIVED RISK AS INTERVENING VARIABLE (STUDY CASE OF XYZ LIVE STREAMING)