MUHAMMAD AKMAL HEZA ZUMAR

2301890680

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF THE INFLUENCE OF SOCIAL MEDIA MARKETING INSTAGRAM @KOEPOEKOEPOE.ID, BRAND AWARENESS AND BRAND HERITAGE ON BRAND SUSTAINABILITY IN THE KOEPOE-KOEPOE BRAND