TEUKU DZAKY RIZALDI

2301895492

Degree Strata 1

Program/Study Program International Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE THE EFFECT OF DESIRED FOR UNIQE CONSUMPTION PRODUCT, BRAND COOLNESS DIMENSION TOWARD WILLINGNESS TO PAY PRICE PREMIUM WITH EMOTIONAL BRAND ATTACHMENT AS MEDIATION ON PT. HAYATI PRATAMA MANDIRI