DERICK FRANKLYN LIE

2301896293
Degree Strata 1
Program/Study Program Information Systems
Faculty/School School of Information Systems
Campus BINUS
@ Kemanggisan Campus
THESIS TITLE THE EFFECT OF INFLUENCER, USAGE INTENSITY, AND PRODUCT UTILITY IN SHORT VIDEOS ON SOCIAL MEDIA THROUGH THE PHENOMENON OF IMPULSE BUYING BEHAVIOUR USING THE SOR MODEL

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