JUSTINE WILLIAM

2301897781
Degree Strata 1
Program/Study Program Information Systems
Faculty/School School of Information Systems
Campus BINUS
@ Kemanggisan Campus
THESIS TITLE THE EFFECT OF INFLUENCER, USAGE INTENSITY, AND PRODUCT UTILITY IN SHORT VIDEOS ON SOCIAL MEDIA THROUGH THE PHENOMENON OF IMPULSE BUYING BEHAVIOUR USING THE SOR MODEL

Copyright © BINUS UNIVERSITY. All rights reserved