ZSA ZSA SALSABILA

2301898286

Degree Strata 1

Program/Study Program Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS THE INFLUENCE OF GREEN ATTITUDE, SOCIAL NORMS AND PERCIEVED BEHAVIORAL CONTROL BY GENERATION Z AND MILLENNIALS ON GREEN PURCHASE BEHAVIOR IN SUSTAINABLE PRODUCTS A COMPARATIVE STUDY IN DKI JAKARTA