ZSA ZSA SALSABILA

2301898286
Degree Strata 1
Program/Study Program Business Management
Faculty/School BBS Undergraduate Program
THESIS TITLE ANALYSIS THE INFLUENCE OF GREEN ATTITUDE, SOCIAL NORMS AND PERCIEVED BEHAVIORAL CONTROL BY GENERATION Z AND MILLENNIALS ON GREEN PURCHASE BEHAVIOR IN SUSTAINABLE PRODUCTS A COMPARATIVE STUDY IN DKI JAKARTA
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