FELICIONA YAUW WINARTA

2301908526
Degree Strata 1
Program/Study Program International Business Management
Faculty/School BBS Undergraduate Program
THESIS TITLE MEDIATING ROLE OF GREEN BRAND TRUST: THE EFFECT OF GREENWASHING AND GREEN BRAND IMAGE ON GREEN BRAND EQUITY, A CASE STUDY OF GADGET USERS OF BRAND XYZ IN PRIVATE UNIVERSITIES IN SOUTH TANGERANG
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