SELINA DION

2301913854

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE EFFECT OF INFLUENCER CREDIBILITY, PRODUCT PRICE, PRODUCT QUALITY, AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PSYCHOLOGICAL OWNERSHIP (CASE STUDY OF SKINCARE PRODUCT CONSUMER IN LIVE SHOPPING APPLICATION X)