GEVARA HAYKAL HEKMATYAR

2301920235
Degree Strata 1
Program/Study Program International Marketing
Faculty/School BBS Undergraduate Program
Campus BINUS
@ Kemanggisan Campus
THESIS TITLE THE EFFECT OF AD INFORMATIVENESS, CURIOSITY AND AD ENTERTAINING ON PURCHASE INTENTION IN THE FASHION INDUSTRY AMONG GEN Z IN THE TIKTOK APPLICATION

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