LAKSANA ZEFANYA ADI FIRSTIAN

2301920323

Degree Strata 1

Program/Study Program Public Relations (Malang Campus)

Faculty/School Faculty of Digital Communication and Hotel & Tourism

THESIS TITLE ANALYSIS OF PERSONAL BRANDING STRATEGY IN BUILDING IMAGE AND POPULARITY ON TIKTOK SOCIAL MEDIA (CASE STUDY ON DINDA LARAS TIKTOK ACCOUNT)