MUHAMMAD ANDIKA RIZKI PRATAMA

2301920891

Degree Strata 1

Program/Study Program Management

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF THE EFFECT OF GREEN PERCEIVED VALUE ON WILLINGNESS TO PAY PRICE PREMIUM MEDIATED BY GREEN ATTITUDE AND MODERATED BY GREEN AWARENESS IN MICRO SMALL MEDIUM ENTERPRISE (MSMES) UTILIZING GREEN PACKAGING