STEVANDO MAGARA HAPOSAN SIHOMBING

2301931415

Degree Strata 1

Program/Study Program Management

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF THE INFLUENCE OF SOCIAL MEDIA MARKETING AND CONTENT MARKETING IN INCREASING BRAND AWARENESS AND ITS IMPACT ON THE WILLINGNESS TO PAY PREMIUM PRICES OF E-SPORTS EQUIPMENT CONSUMERS IN INDONESIA