LUH PUTU CANTIKA KUMARA TUNGGA ADISTRI

2301934972

Degree Strata 1

Program/Study Program Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE INFLUENCE OF TIKTOK USER-GENERATED CONTENT AND SOCIAL INFLUENCE ON IMPULSIVE BUYING BEHAVIOR THROUGH BRAND TRUST AMONG KOPI TUKU CONSUMERS (A CASE STUDY OF THE RENON DENPASAR BRANCH)