MUHAMMAD IKRAM FADHLURRAHMAN AQILI

2301935054

Degree Strata 1

Program/Study Program Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE EFFECT OF HEDONIC SHOPPING VALUE AND SHOPPING LIFESTYLE ON IMPULSE BUYING WITH POSITIVE EMOTION MEDIATION IN GEN-Z IN SOUTH JAKARTA (STUDY CONDUCTED ON E-COMMERCE SHOPPING)