HADISTA AZZAHRA

2301940911
Degree Strata 1
Program/Study Program Information Systems
Faculty/School School of Information Systems
Campus BINUS
@ Kemanggisan Campus
THESIS TITLE ANALYSIS OF THE EFFECT BRAND AWARENESS, SOCIAL MEDIA CONTENT MARKETING, SOCIAL INFLUENCE, AND HEDONISM FACTORS ON SOCIAL MEDIA SHORT VIDEO CONTENT ON PURCHASE INTENTION FACTOR

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