ANNISA WIDYASARI NUGRAHENI

2301947016

Degree Strata 1

Program/Study Program Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE INFLUENCE OF FEAR OF MISSING OUT, ADVERTISING STIMULUS, AND INFLUENCER MARKETING ON IMPULSIVE BUYING BEHAVIOR THROUGH HEDONIC SHOPPING LIFESTYLE AMONG GENERATION Z IN THE JABODETABEK AREA (A STUDY OF BRAND XYZ)