ALICE REYNA GONDOKUSUMO

2301950950
Degree Strata 1
Program/Study Program Management
Faculty/School BBS Undergraduate Program
Campus BINUS
@ Kemanggisan Campus
THESIS TITLE ANALYSIS OF SWITCHING INTENTION ON SMARTPHONE BRAND CLUSTERS FOR GENERATION Z CONSUMERS IN JABODETABEK USING THE PUSH-PULL-MOORING FRAMEWORK

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