HESTI RIA ANITA

2301951442

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Malang

THESIS TITLE ANALYSIS OF THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE DECISIONS FOR LOCAL FASHION BRANDS IN MALANG CITY ON S-COMMERCE PLATFORMS