DIVINETA PRAWATYA KUSUMANINGTYAS

2301951631

Degree Strata 1

Program/Study Program International Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF THE EFFECT OF EXPERIENTIAL MARKETING AND PERCEIVED TRUST ON THE PURCHASE INTENTION OF OMNICHANNEL RETAIL MINIMARKET USERS MEDIATED BY CUSTOMER ENGAGEMENT ON GENERATION Z IN JABODETABEK