SALSABILA KHALIFIA NASRUDIN

2301955926

Degree Strata 1

Program/Study Program International Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF THE INFLUENCE OF PERSUASIVENESS, CONTENT ATTRACTIVENESS, AND PERCEIVED CONGRUENCE IN TIKTOK PLATFORM CONTENT CREATORS ON GEN Z'S IMPULSIVE BUYING OF LOCAL COSMETIC PRODUCTS IN TANGERANG