BINKA SARAH DIVA PRABOWO

2301956645

Degree Strata 1

Program/Study Program Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE INFLUENCE OF DIGITAL MARKETING AND INNOVATION CAPABILLITY ON BUSINESS SUSTAINABILTY OF COFFEE SHOP SMES (A CASE STUDY OF RUUMA KOPI IN WEST JAKARTA) WITH COMPETITIVE ADVANTAGE AS A MEDIATING VARIABLE