ALDI GILANG PERMANA

2301958272

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE INFUENCE OF INFORMATIVENESS, ENTERTAINMENT, EFFECTIVENESS OF INFORMATION CONTENT AND PERCEIVED EFFECTIVENESS OF INSTITUTIONAL E-COMMERCE ON PERCEIVED VALUE AND ITS IMPACT ON PURCHASE INTENTION BODYCARE ON E-COMMERCE PLATFORMS