KURNIA CAHYA NINGSIH

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.91

Achievement Summa Cum Laude

THESIS TITLE THE INFLUENCE OF PARA-SOCIAL RELATIONSHIP, WISHFUL IDENTIFICATION, INFORMATIVENESS, AND INSPIRATION IN BEAUTY CLINIC LIVE STREAMING ON CONSUMERS' ATTITUDES AND PURCHASE INTENTIONS