ALHABSI DIAN MAHARDICHA

2301973260

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE EFFECT OF BRAND AWARENESS, PERCEIVED QUALITY OF BRAND, BRAND ASSOCIATION, AND BRAND LOYALTY ON BRAND EQUITY LABELS OF SUN EATER MUSIC ACCORDING TO INDEPENDENT MUSIC CONSUMERS IN JAKARTA