ADHOLPHINE DEVIANTI AYUNING PRAMESWARI

2301976054

Degree Strata 2

Program/Study Program MM (Management)

Faculty/School BINUS Business School Master Program

THESIS TITLE THE EFFECT OF E-WOM, INTERACTIVITY, AND PERCEIVED VALUE ON TRUST AND THE EFFECT OF TRUST ON PURCHASE INTENTION IN LIVE STREAMING ON TIKTOK SHOP E-COMMERCE