MARCELLINA ELFRIDA LAKSMANA

2301978633

Degree Strata 2

Program/Study Program MM (Management)

Faculty/School BINUS Business School Master Program

THESIS TITLE PENGARUH BRAND PLACEMENT TERHADAP BRAND SALIENCE DAN ATTITUDE TOWARD PLACED BRAND YANG DIMODERASI OLEH BRAND FAMILIARITY: STUDI EKSPERIMEN PADA PRODUK MINUMAN