BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 69
MONICA ELIANINGSIH
MONICA ELIANINGSIH
2301982145
Degree
Strata 2
Program/Study Program
Communication
Faculty/School
BINUS Graduate Program
THESIS TITLE
THE INFLUENCE OF E-WOM ON CONSUMER PURCHASING DECISIONS DURING THE 2021 HARBOLNAS EVENT BY GENERATION Z THROUGH E-COMMERCE PLATFORM IN INDONESIA