JOEL EZER HANDJAJA

2301985935

Degree Strata 2

Program/Study Program MM (Management)

Faculty/School BINUS Business School Master Program

THESIS TITLE THE EFFECT OF HEDONIC MOTIVATION, PERCEIVED USEFULNESS, PERCEIVED EASE OF USE TOWARDS CONSUMER LOYALTY AND CUSTOMER SATISFACTION AS A MEDIATING VARIABLE (EMPIRICAL STUDY OF ASTRO APPLICATION)