JESSICA FELISHA LUGIANTO

2401957270

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE THE INFLUENCE OF PERCEIVED EASE OF USE, HEDONIC SHOPPING MOTIVATION, AND UTILITARIAN SHOPPING MOTIVATION ON IMPULSE BUYING BEHAVIOR OF E-COMMERCE USERS IN JAKARTA WITH PAYLATER AS A MODERATING VARIABLE