APRILLIA MULYAWATI

2401968072

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE S-O-R MODEL-BASED ANALYSIS: THE INFLUENCE OF SOCIAL COMMERCE CHARACTERISTICS ON CUSTOMER PERCEIVED VALUE AND ITS IMPACT ON IMPULSIVE BUYING BEHAVIOR FOR MOBILE PHONES AND ELECTRONIC ACCESSORIES IN DKI JAKARTA