JIHAN LUTHFIYYAH SIREGAR

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.95

Achievement Summa Cum Laude

THESIS TITLE AN ANALYSIS OF THE EFFECTIVENESS OF SOCIAL MEDIA ADVERTISING AND BRAND AWARENESS ON PURCHASE DECISIONS FOR E-LEARNING PRODUCTS (CASE STUDY: HABISKERJA.COM)